簡介
The combination of mixed reality is composed of real and virtual worlds, in order to provide innovative atmosphere and visualizations where digital and physical objects interact in the real world. Mixed reality does not take place in either a physical or virtual world, however, it is a hybrid of reality and virtual reality. It encompasses both augmented reality and augmented virtuality through immersive technology. Mixed reality finds applications in a variety of sectors including automotive & aerospace, entertainment, healthcare, e-commerce & reality. North America holds a dominant position in the global mixed reality market with high adoption of mixed reality in healthcare, automotive, and entertainment sectors. There is a slow adoption of mixed reality technology in Asia Pacific.
Market Dynamics
Rising adoption of mixed reality in healthcare and medical sectors is expected to drive growth of the global mixed reality market during the forecast period. Video game companies are increasingly adopting MR technology, in order to create games that are realistic and offer to enhance experience. A plethora of PCs and mobile games available in the market use augmented reality though many gamers are expected to opt for more interactive and entertaining playing games with support devices. Mixed reality has revolutionized the gaming industry and has also given a platform to be a part of virtual world with a realistic experience without actually being present at any specific location or open field. Moreover, augmented reality technology could offer immersive experience for movie reviewers of the future, 3-D film characters could appear in front of viewers, or at their side, as the story unfolds; the viewer could interact with the movie characters. For instance, Magic Leap, an augmented reality company, offers technology that shines on the retina of the user and allows interaction between the fictional characters and the real world. Thus, these factors are expected to support growth of the market during the forecast period.
Increasing demand from education sector is expected to drive the growth of mixed reality during the forecast period. Along with gaming, medical, automotive, and entertainment, education sector is another major source of opportunities for market players. The use of mixed reality in education sector will help students in numerous ways. It could grant students extra digital information about any subject and make complex information easier to understand. It can also enhance interaction between students and teachers by incorporating 3-dimensional models. Furthermore, educational institutions can include variety activities including hand exercises, manual training, quiz solving, etc. to help students better understand any lesson.
Market Taxonomy
This report segments the global mixed reality market on the basis of by component type, by application, and region. On the basis of component type, the global mixed reality market is segmented into hardware and software. On the basis of application, global mixed reality market is segmented into aerospace & automotive, healthcare, entertainment and e-commerce & retail. On the basis of region, global mixed reality market is segmented into North America, Latin America, Europe, APAC, Middle East and Africa.
Key features of the study
• This report provides an in-depth analysis of the global mixed reality market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2019-2027), considering 2018 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the global mixed reality market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered in the global mixed reality market include are Microsoft Corporation, Osterhout Design Group, Facebook Inc., Meta Company, Samsung Electronics Co, Ltd., Magic Leap, Inc., HTC Corporation, Canon Inc., Seiko Epson Corporation, Daqri LLC, and Recon Instruments, Inc.
• These key market players are focusing on collaboration strategy with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
• The global mixed reality market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global mixed reality market.
Market Segmentation
• By Component Type Insights
o Hardware
o Software
• By Application Insights
o Aerospace & Automotive
o Healthcare
o Gaming & Entertainment
o E-commerce & Retail
• By Region Insights
o North America
U.S.
Canada
o Latin America
Brazil
Argentina
Mexico
Rest of Latin America
o Europe
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
o Asia Pacific
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
o Middle East & Africa
GCC Countries
South Africa
Rest of Middle East & Africa
• Key Players
o Microsoft Corporation
o Osterhout Design Group
o Facebook Inc.
o Meta Company
o Samsung Electronics Co, Ltd.
o Magic Leap, Inc.
o HTC Corporation
o Canon Inc.
o Seiko Epson Corporation
o Daqri LLC
o Recon Instruments, Inc.
目錄
Table of Contents
1. Research Objectives and Assumptions
o Research Objectives
o Assumptions
o Abbreviations
2. Market Purview
o Report Description
Market Definition and Scope
o Executive Summary
Market Snippet, By Component Type
Market Snippet, Application
Market Snippet, By Region
o Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
o Market Dynamics
Drivers
Restraints
Market Opportunities
o Regulatory Scenario
o Industry Trend
o Merger and Acquisitions
o New system Launch/Approvals
4. Global Mixed Reality Market, By Component Type, 2021-2033 (USD Million)
o Introduction
Market Share Analysis, 2026 and 2033 (%)
Segment Trends
o Hardware
Introduction
Market Size and Forecast, 2021–2033, (USD Million)
o Software
Introduction
Market Size and Forecast, 2021–2033, (USD Million)
5. Global Mixed Reality Market, By Application, 2021-2033 (USD Million)
o Introduction
Market Share Analysis, 2026 and 2033 (%)
Segment Trends
o Aerospace & Automotive
Introduction
Market Size and Forecast, 2021–2033, (USD Million)
o Healthcare
Introduction
Market Size and Forecast, 2021–2033, (USD Million)
o Gaming & Entertainment
Introduction
Market Size and Forecast, 2021–2033, (USD Million)
o E-commerce & Retail
Introduction
Market Size and Forecast, 2021–2033, (USD Million)
6. Global Mixed Reality Market, By Region, 2021-2033 (USD Million)
o Introduction
Market Share Analysis, By Region, 2026 and 2033 (%)
o North America
Regional Trends
Market Size and Forecast, By Component Type, 2021–2033 (USD Million)
Market Size and Forecast, By Application, 2021–2033 (USD Million)
Market Share Analysis, By Country, 2021 and 2033 (%)
o U.S.
o Canada
o Europe
Regional Trends
Market Size and Forecast, By Component Type, 2021–2033 (USD Million)
Market Size and Forecast, By Application, 2021–2033 (USD Million)
Market Share Analysis, By Country, 2021 and 2033 (%)
o U.K.
o Germany
o Italy
o France
o Russia
o Rest of Europe
o Asia Pacific
Regional Trends
Market Size and Forecast, By Component Type, 2021–2033 (USD Million)
Market Size and Forecast, By Application, 2021–2033 (USD Million)
Market Share Analysis, By Country, 2021 and 2033 (%)
o China
o India
o Japan
o ASEAN
o Australia
o South Korea
o Rest of Asia Pacific
o Latin America
Regional Trends
Market Size and Forecast, By Component Type, 2021–2033 (USD Million)
Market Size and Forecast, By Application, 2021–2033 (USD Million)
Market Share Analysis, By Country, 2021 and 2033 (%)
o Brazil
o Argentina
o Mexico
o Rest of Latin America
o Middle East and Africa
Regional Trends
Market Size and Forecast, By Component Type, 2021–2033 (USD Million)
Market Size and Forecast, By Application, 2021–2033 (USD Million)
Market Share Analysis, By Country, 2021 and 2033 (%)
o GCC Countries
o South Africa
o Rest of the Middle East and Africa
7. Competitive Landscape
o Company Profiles
Microsoft Corporation
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Osterhout Design Group
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Facebook Inc.
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Meta Company
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Samsung Electronics Co, Ltd.
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Magic Leap, Inc.
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
HTC Corporation
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Canon Inc.
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Seiko Epson Corporation
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Daqri LLC
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
Recon Instruments, Inc.
o Company Overview
o Product Portfolio
o Financial Performance
o Key Strategies
o Recent Developments/Updates
8. Section
o References
o Research Methodology
o About us and Sales Contact