Loyalty Management solution is used by retailers and corporations to offer multiple loyalty programs for customer retention and cross-selling. Loyalty management solution is adopted by many companies to retain customers and maintain sustainable customer relationships. This is attributed to growing competition in the market, and all the companies across the globe are trying their best to retain customer by providing Loyalty offers and benefits. Brands and retailers across the globe are focusing on expanding their business plans and trying to increase their customer base by providing multiple offers. Various organizations are focusing on adopting loyalty programs to gain competitive edge in market and increase the sales for brands. The evolution of loyalty programs has led to the creation of an Omni channel platform to encourage customers to earn points across a different channel such as websites, applications, and in-store. Loyalty management companies have the capacity to boost sales and revenue by increasing customer satisfaction and made personalized loyalty programs favorable among businesses.
Market Dynamics
The global loyalty management market is expected to grow significantly during the forecast period, owing to increasing demand from the BFSI sector. The adoption and implementation of digitalized technologies such as EVM chip cards and the internet of things (IoT) provide easy and convenient access to users for various complex services such as fund transfer, check balance, and others. The increasing use of digitalized payment options is expected to drive the market growth over the forecast period. Various companies are providing loyalty offers on every transaction to encourage people to opt for digital transactions instead of cash transactions. For instance, ElectraCard Services, a leading payment solution company launched a loyalty management solution for Barclay Bank in India. ElectraCard Services Private Limited enables Barclay bank customers to get rewards through various channels such as debit card, credit cards, internet banking, and mobile banking services.
Moreover, major global players across different regions are focusing on developing new products with new features and technologies to remain competitive in the market. Industries are focusing on developing new product with new features to cater to the demand from the end-users. For instance, in September 2019, Target Brands Inc. launched new loyalty program named Target Circle to increase customer retention and customer loyalty to their brands. This program provide many benefits such as birthday rewards, personalized offers and 1% saving on purchases that attract more customers towards brands.
Key features of the study
• This report provides in-depth analysis of global loyalty management market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
• It profiles leading players in the global loyalty management market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
• Companies covered as a part of this study include BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
• The global loyalty management market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global loyalty management market
Market Segmentation
• By Component
o Solution
o Services
• By Deployment Type
o On-premise
o Cloud
• By Organization Size
o Large Enterprises
o SMEs
• By End-User
o Retail
o Healthcare
o Telecom
o BFSI
o Media & Entertainment
o Hospitality
o Education
o Others
• By Region
o North America
 U.S.
 Canada
o Latin America
 Brazil
 Argentina
 Mexico
 Rest of Latin America
o Europe
 Germany
 U.K.
 Spain
 France
 Italy
 Russia
 Rest of Europe
o Asia Pacific
 China
 India
 Japan
 Australia
 South Korea
 ASEAN
 Rest of Asia Pacific
o Middle East
 GCC Countries
 Israel
 Rest of Middle East
o Africa
 South Africa
 North Africa
 Central Africa
• Key Players
o BOND BRAND LOYALTY INC.
o Kobie
o Brierley
o Epsilon Data Management, LLC.
o Aimia Inc.
o Annex Cloud
o ICF International Inc.
o Apex Loyalty
o pptivo Inc.
o Fivestars
o IBM Corporation
o Oracle
o Comarch SA
o SAP
o TIBCO Software Inc.
o Maritz Holdings Inc.
o MicroStrategy Incorporated
o others

Table of Contents
1. Research Objectives and Assumptions
o Research Objectives
o Assumptions
o Abbreviations
2. Market Overview
o Report Description
 Market Definition and Scope
o Executive Summary
 Global Loyalty Management Market, By Component
 Global Loyalty Management Market, By Deployment Type
 Global Loyalty Management Market, By Organization Size
 Global Loyalty Management Market, By End-user
 Global Loyalty Management Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
o Market Dynamics
o Impact Analysis
o Key Highlights
o Regulatory Scenario
o Product Launches/Approvals
o PEST Analysis
o PORTER’s Analysis
o Market Opportunities
o Regulatory Scenario
o Key Developments
o Industry Trend
4. Global Loyalty Management Market, By Component, 2021-2033, (USD Bn)
o Introduction
 Market Share Analysis, 2026 and 2033 (%)
 Y-o-Y Growth Analysis, 2022 - 2033
 Segment Trends
o Solution
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Services
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
5. Global Loyalty Management Market, By Deployment Type, 2021-2033, (USD Bn)
o Introduction
 Market Share Analysis, 2026 and 2033 (%)
 Y-o-Y Growth Analysis, 2022 - 2033
 Segment Trends
o On-premise
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Cloud
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
6. Global Loyalty Management Market, By Organization Size, 2021-2033, (USD Bn)
o Introduction
 Market Share Analysis, 2026 and 2033 (%)
 Y-o-Y Growth Analysis, 2022 - 2033
 Segment Trends
o Large Enterprises
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o SMEs
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
7. Global Loyalty Management Market, By End-user, 2021-2033, (USD Bn)
o Introduction
 Market Share Analysis, 2026 and 2033 (%)
 Y-o-Y Growth Analysis, 2022 - 2033
 Segment Trends
o Retail
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Healthcare
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Telecom
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o BFSI
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Media & Entertainment
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Hospitality
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Education
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
o Others
 Introduction
 Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Bn)
8. Global Loyalty Management Market, By Region, 2021 - 2033, Value (USD Bn)
o Introduction
 Market Share (%) Analysis, 2026 & 2033, Value (USD Bn)
 Market Y-o-Y Growth Analysis (%), 2022 - 2033, Value (USD Bn)
 Regional Trends
o North America
 Introduction
 Market Size and Forecast, By Component, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Deployment Type, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Organization Size, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By End-user, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Country, 2021 - 2033, Value (USD Bn)
o U.S.
o Canada
o Latin America
 Introduction
 Market Size and Forecast, By Component, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Deployment Type, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Organization Size, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By End-user, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Country, 2021 - 2033, Value (USD Bn)
o Brazil
o Argentina
o Mexico
o Rest of Latin America
o Europe
 Introduction
 Market Size and Forecast, By Component, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Deployment Type, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Organization Size, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By End-user, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Country, 2021 - 2033, Value (USD Bn)
o Germany
o U.K.
o Spain
o France
o Italy
o Russia
o Rest of Europe
o Asia Pacific
 Introduction
 Market Size and Forecast, By Component, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Deployment Type, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Organization Size, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By End-user, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Country, 2021 - 2033, Value (USD Bn)
o China
o India
o Japan
o Australia
o South Korea
o ASEAN
o Rest of Asia Pacific
o Middle East
 Introduction
 Market Size and Forecast, By Component, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Deployment Type, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Organization Size, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By End-user, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Country, 2021 - 2033, Value (USD Bn)
o GCC Countries
o Israel
o Rest of Middle East
o Africa
 Introduction
 Market Size and Forecast, By Component, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Deployment Type, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Organization Size, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By End-user, 2021 - 2033, Value (USD Bn)
 Market Size and Forecast, By Country, 2021 - 2033, Value (USD Bn)
o South Africa
o North Africa
o Central Africa
9. Competitive Landscape
o BOND BRAND LOYALTY INC.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Kobie, Brierley
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Epsilon Data Management, LLC.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Aimia Inc.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Annex Cloud
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o ICF International Inc.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Apex Loyalty
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Apptivo Inc.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Fivestars
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o IBM Corporation
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Oracle
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Comarch SA
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o SAP
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o TIBCO Software Inc.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o Maritz Holdings Inc.
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
o MicroStrategy Incorporated
 Company Highlights
 Product Portfolio
 Key Developments
 Financial Performance
 Strategies
10. Analyst Recommendations
o Wheel of Fortune
o Analyst View
o Coherent Opportunity Map
11. References and Research Methodology
o References
o Research Methodology
o About us